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Professor Dorothy Yen
Professor in Marketing

Eastern Gateway 215

  • Marketing
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Pickering, SD., Dorussen, H., Hansen, ME., Reifler, J., Scotto, T., Sunahara, Y. and et al. (2024) ''. Policing and Society: an international journal of research and policy, 0 (ahead of print). pp. 1 - 16. ISSN: 1043-9463

Journal article

Dorussen, H., Hansen, ME., Pickering, SD., Reifler, J., Scotto, T., Sunahara, Y. and et al. (2024) ''. Public Health in Practice, 7. pp. 1 - 7. ISSN: 2666-5352

Journal article

Yen, D., Cappellini, B., Hendy, J. and Jen, M-Y. (2023) ''. International Marketing Review, 41 (7). pp. 1 - 22. ISSN: 0265-1335

Journal article

Victor, C. and Yen, D. (2023) ''.Gerontological Society of America (GSA) 2023 Annual Scientific Meeting. Tampa, FL, USA. 21 - 12 November. Oxford University Press (OUP). pp. 1051 - 1051.

Conference paper

Yen, D., Jang, J., Wei, L., Morgan, N. and Pritchard, A. (2023) ''. Journal of Policy Research in Tourism, Leisure and Events, 0 (ahead-of-print). pp. 1 - 15. ISSN: 1940-7963

Journal article

Wang, CL. and Yen, DA-W. (2022) ''. European Journal of Marketing, 56 (10). pp. 2589 - 2593. ISSN: 0309-0566

Journal article

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. British Journal of Healthcare Management, 28 (6). pp. 1 - 3. ISSN: 1358-0574

Journal article

Yen, DA., Cappellini, B. and Dovey, T. (2022) ''. British Food Journal, 124 (13). pp. 109 - 125. ISSN: 0007-070X

Journal article

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963

Journal article

Yu, Q., Pickering, S., Geng, R. and Yen, DA. (2021) ''. Tourism Management Perspectives, 40. pp. 1 - 13. ISSN: 2211-9736

Journal article

Yen, DA-W., Cappellini, B., Yang, S. and Gupta, S. (2021) ''. British Journal of Management, 32 (4). pp. 1219 - 1241. ISSN: 1045-3172

Journal article

Filieri, R., Yen, DA. and Yu, Q. (2021) ''. Tourism Management, 85. pp. 104291 - 104291. ISSN: 0261-5177

Journal article

Wang, CL., Yen, D. and Barnes, BR. (2021) ''. International Marketing Review, 38 (1). pp. 1 - 5. ISSN: 0265-1335

Journal article

Yen, G., Yen, DA., Geng, R. and Azar, G. (2021) ''. Industrial Marketing Management, 93 (February 2021). pp. 137 - 146. ISSN: 0019-8501

Journal article

Abosag, I., Yen, DA-W., Barnes, BR. and Gadalla, E. (2020) ''. International Business Review, 30 (4). pp. 1 - 11. ISSN: 0969-5931

Journal article

AlMutairi, S., Heller, M. and Yen, D. (2020) ''. Cross Cultural and Strategic Management, 28 (1). pp. 158 - 176. ISSN: 2059-5794

Journal article

Kohli, GS., Yen, D., Alwi, S. and Gupta, S. (2020) ''. British Journal of Management, 32 (2). pp. 369 - 398. ISSN: 1045-3172

Journal article

Yang, H-P., Yen, D. and Balmer, JMT. (2020) ''. Qualitative Market Research: An International Journal, 23 (4). pp. 865 - 890. ISSN: 1352-2752

Journal article

Geng, R., Mansouri, SA., Aktas, E. and Yen, DA. (2020) ''. Supply Chain Management: An International Journal, 25 (3). pp. 359 - 373. ISSN: 1359-8546

Journal article

Yu, Q., McManus, R., Yen, D. and Li, X. (2019) ''. Annals of Tourism Research, 80 (102792). pp. 102792 - 102792. ISSN: 0160-7383

Journal article

Yu, Q., Yen, DA., Cappellini, B. and Wang, CL. (2019) ''. International Marketng Review, 38 (4). pp. 671 - 689. ISSN: 0265-1335

Journal article

Chung, HFL., Yen, DA. and Wang, CL. (2019) ''. Industrial Marketing Management, 88. pp. 414 - 425. ISSN: 0019-8501

Journal article

Yen, DA. and Dey, B. (2019) ''. Technological Forecasting and Social Change, 145. pp. 426 - 427. ISSN: 0040-1625

Journal article

Lou, J., Dey, BL., Yalkin, C., Sivarajah, U., Punjaisri, K., Huang, Y. and et al. (2018) ''. Journal of Business Research, 116. pp. 655 - 665. ISSN: 0148-2963

Journal article

Gupta, S., Foroudi, P. and Yen, D. (2018) ''. Industrial Marketing Management, 72. pp. 37 - 47. ISSN: 0019-8501

Journal article

Yen, D., Cappellini, B., Wang, C. and Nugyen, B. (2017) ''. Appetite, 121 (February). pp. 198 - 206. ISSN: 1095-8304

Journal article

Cappellini, B., Hosany, S., Yen, D. and Yu, Q. (2017) ''. Journal of Retailing and Consumer Services, 46. pp. 1 - 8. ISSN: 0969-6989

Journal article

Yu, Q., Yen, D., Barnes, B. and Huang, Y. (2017) ''. The International Journal of Human Resource Management (RIJH), 30 (6). pp. 964 - 987. ISSN: 0958-5192

Journal article

Yen, D., Abosag, I., Huang, Y. and Nguyen, B. (2017) ''. Industrial Marketing Management, 66 (October). pp. 103 - 114. ISSN: 0019-8501

Journal article

Geng, R., Mansouri, SA., Aktas, E. and Yen, D. (2017) ''. Industrial Marketing Management, 63. pp. 1 - 17. ISSN: 0019-8501

Journal article

Dovey, T., Torab, T., Yen, D., Boyland, EJ. and Halford, JCG. (2017) ''. Appetite, 112 (May). pp. 102 - 106. ISSN: 1095-8304

Journal article

Balmer, JMT. and Yen, DA. (2016) ''. Journal of Marketing Management, 33 (1-2). pp. 131 - 144. ISSN: 0267-257X

Journal article

Cappellini, B. and Yen, D. (2016) ''. Journal of Marketing Management, 32 (13-14). pp. 1260 - 1283. ISSN: 1472-1376

Journal article

Yuan, R., Liu, M., Luo, J. and Yen, D. (2016) ''. Journal of Business Research, 69 (8). pp. 3069 - 3076. ISSN: 0148-2963

Journal article

Yen, DA-W. and Abosag, I. (2016) ''. Journal of Business Research, 69 (12). pp. 5724 - 5734. ISSN: 0148-2963

Journal article

Yu, Q., Asaad, Y., Yen, DA. and Gupta, S. (2016) ''. Studies in Higher Education, 43 (1). pp. 37 - 56. ISSN: 0307-5079

Journal article

Abosag, I., Yen, DA. and Barnes, BR. (2016) ''. Industrial Marketing Management, 55 (May 2016). pp. 5 - 9. ISSN: 0019-8501

Journal article

Yen, D., Huang, Y-A. and Lin, C. (2015) ''. Asia Pacific Journal of Marketing and Logistics, 27 (5). pp. 692 - 716. ISSN: 1475-7699

Journal article

Kohli, GS., Melewar, TC. and Yen, D. (2014) ''. The Marketing Review, 14 (4). pp. 382 - 404. ISSN: 1469-347X

Journal article

Cappellini, B. and Yen, DA. (2013) ''. Journal of Business Research, 66 (8). pp. 968 - 974. ISSN: 0148-2963

Journal article

Yen, DAW., Barnes, BR. and Wang, CL. (2013) 'The Chinese notion of guanxi', inHandbook of Contemporary Marketing in China: Theories and Practices. pp. 83 - 100.

Book chapter

Yen, DA. and Barnes, B. (2012) 'Exploring Western and Chinese Business Relationship Paradigms', inThe Handbook of Institutional Approaches to International Business. Elgar. pp. 515 - 532. ISBN 13: 9781849807685.

Book chapter

Yen, DA., Yang, HS. and Cappellini, B. (2012) ''. Journal of General Management, 38 (1). pp. 23 - 44. ISSN: 0306-3070

Journal article

Barnes, BR., Yen, D. and Zhou, L. (2011) ''. Industrial Marketing Management, 40 (4). pp. 510 - 521. ISSN: 0019-8501

Journal article

Yen, DA. and Barnes, BR. (2011) ''. Industrial Marketing Management, 40 (3). pp. 346 - 357. ISSN: 0019-8501

Journal article

Yen, DA., Barnes, BR. and Wang, CL. (2011) ''. Industrial Marketing Management, 40 (1). pp. 97 - 108. ISSN: 0019-8501

Journal article

Yen, DA., Wang, CL. and Barnes, B. (2010) 'The Chinese notion of Guanxi', in Wang, CL. (ed.) Handbook of Contemporary Marketing in China. USA : Nova Science Publishers. pp. 83 - 100. ISBN 10: 1617616893. ISBN 13: 978-1617616891.

Book chapter

Yen, DA. and Kuzma, J. (2009) 'Higher IELTS score, higher academic performance? The validity of IELTs in predicting the academic performance of Chinese students'. Worcester Journal of Learning and Teaching. ISSN: 2024-8032

Journal article

Yen, DA., Yu, Q. and Barnes, BR. (2007) ''. Total Quality Management and Business Excellence, 18 (8). pp. 889 - 899. ISSN: 1478-3363

Journal article

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