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Muhammad, SS., Dey, B., Bala, H., Alwi, S. and Asaad, Y. (2024) ''. Journal of the Association for Information Systems, 25 (5). pp. 1240 - 1273. ISSN: 1558-3457

Mahmoud, AB., Fuxman, L., Asaad, Y. and Solakis, K. (2024) ''. International Journal of Contemporary Hospitality Management, 0 (ahead of print). pp. 1 - 37. ISSN: 0959-6119

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. British Journal of Healthcare Management, 28 (6). pp. 1 - 3. ISSN: 1358-0574

Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) ''. Information Technology and People, 36 (2). pp. 595 - 625. ISSN: 0959-3845

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963

Koenig-Lewis, N., Palmer, A. and Asaad, Y. (2021) ''. Journal of Sustainable Tourism, 29 (11-12). pp. 1810 - 1831. ISSN: 0966-9582

Sumrin, S., Gupta, S., Asaad, Y., Wang, Y., Bhattacharya, S. and Foroudi, P. (2020) ''. Journal of Business Research, 122. pp. 627 - 639. ISSN: 0148-2963

Wang, Y., Asaad, Y. and Filieri, R. (2019) ''. Journal of Travel Research, 59 (4). pp. 686 - 703. ISSN: 0047-2875

Koenig-Lewis, N., Asaad, Y. and Palmer, A. (2017) ''. European Sport Management Quarterly, 18 (2). pp. 193 - 215. ISSN: 1618-4742

Yang, Y., Asaad, Y. and Dwivedi, Y. (2017) ''. Computers in Human Behavior, 73. pp. 459 - 469. ISSN: 0747-5632

Yu, Q., Asaad, Y., Yen, DA. and Gupta, S. (2016) ''. Studies in Higher Education, 43 (1). pp. 37 - 56. ISSN: 0307-5079

Palmer, A., Koenig-Lewis, N. and Asaad, Y. (2016) ''. Journal of Business Research, 69 (8). pp. 3033 - 3040. ISSN: 0148-2963

Asaad, Y., Melewar, TC. and Cohen, G. (2015) ''. Journal of Marketing for Higher Education, 25 (1). pp. 127 - 154. ISSN: 0884-1241

Koenig-Lewis, N., Asaad, Y., Palmer, A. and Petersone, E. (2015) ''. Higher Education Quarterly, 70 (1). pp. 59 - 80. ISSN: 0951-5224

Asaad, Y., Melewar, TC. and Cohen, G. (2014) ''. The Marketing Review, 14 (2). pp. 145 - 162. ISSN: 1469-347X

Asaad, Y., Melewar, TC., Cohen, G. and Balmer, JMT. (2013) ''. Marketing Intelligence and Planning, 31 (7). pp. 838 - 856. ISSN: 0263-4503