³ÉÈËÖ±²¥app

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. British Journal of Healthcare Management, 28 (6). pp. 1 - 3. ISSN: 1358-0574

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2020) 'Towards a Framework of Consumption Practices in Healthy Ageing'.MSP2020 4th International Conference of Marketing Strategy and Policy. Newcastle, UK. 9 - 11 December. 4th International Conference of Marketing, Strategy & Policy: Conference [Proceedings]. pp. 33 - 33.

Scandelius, C. and Cohen, G. (2016) ''. Industrial Marketing Management, 57. pp. 166 - 176. ISSN: 0019-8501

Scandelius, C. and Cohen, G. (2016) ''. Journal of Business Research, 69 (9). pp. 3487 - 3499. ISSN: 0148-2963

Asaad, Y., Melewar, TC. and Cohen, G. (2015) ''. Journal of Marketing for Higher Education, 25 (1). pp. 127 - 154. ISSN: 0884-1241

Asaad, Y., Melewar, TC. and Cohen, G. (2014) ''. The Marketing Review, 14 (2). pp. 145 - 162. ISSN: 1469-347X

Asaad, Y., Melewar, TC., Cohen, G. and Balmer, JMT. (2013) ''. Marketing Intelligence and Planning, 31 (7). pp. 838 - 856. ISSN: 0263-4503

Scandelius, C. and Cohen, G. (2011) 'A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interests', in Finkbeiner, M. (ed.) Towards life cycle sustainability management. Springer. ISBN 13: 978-94-007-1898-2.

Ueacharoenkit, S. and Cohen, G. (2011) 'Investigating the relationship between brand experience and loyalty'.European, Mediterranean and Middle Eastern Conference on Information Systems. Athens. [unpublished]

Ueacharoenkit, S. and Cohen, G. (2011) 'Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand'. Proceedings of the European, Mediterranean and Middle Eastern Conference on Information Systems - Informing Responsible Management: Sustainability in Emerging Economies, EMCIS 2011. pp. 335 - 352.

Asaad, Y., Cohen, G. and Melewar, TC. (2010) 'Export market orientation in UK universities: Some qualitative findings from the international marketing managers’ perspective'.Academy of Marketing Conference. Coventry. [unpublished]

Vardas, H. and Cohen, G. (2010) 'Marketing eco-fashion: is it a fad, the future or utopia? Examining the role of sustainability marketing in the evolving segment of eco-fashion'.British Academy of Management. Sheffield. [unpublished]

Juggessur, J. and Cohen, G. (2009) ''. Journal of Brand Management, 16 (5-6). pp. 383 - 394. ISSN: 1350-231X

Asaad, Y., Cohen, G. and Melewar, TC. (2008) 'Antecedents and consequences of market orientation in universities: Literature review and conceptual framework'.Academy of Marketing Conference. Aberdeen Business School. 7 - 10 July. Academy of Marketing.

Melewar, TC., Hayday, D., Gupta, S. and Cohen, G. (2008) ''. EuroMed Journal of Business, 3 (2). pp. 179 - 201. ISSN: 1450-2194

Cohen, G. and Sims, D. (2007) 'Contingency and institutional perspectives within the liberal professional organisation'.British Academy of Management Conference. Warwick.

Cohen, G. and Sims, D. (2007) 'Misunderstood or lacking legitimacy?'.Academy of Marketing Conference. Egham, UK. 3 - 6 July. Academy of Marketing.

Cohen, GT. (2006) 'Barriers to marketing within professional service firms: A study of the understanding and application of marketing within accountancy and law firms'. PhD Thesis.

Cohen, GT. (2003) 'E-commerce: global overview', in Jackson, P., Harris, L. and Eckersley, PM. (eds.) E-business Fundamentals. London : Routledge. pp. 191 - 223.

Harris, L. and Cohen, G. (2003) ''. Management Decision, 41 (9). pp. 944 - 956. ISSN: 0025-1747

Cohen, GT. and Harris, L. (2002) 'Branding', in Harris, L. and Dennis, C. (eds.) Marketing the eBusiness. London : Routledge. pp. 130 - 154.