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Summary

Dr Jessica Chelekis is the MBA Director and senior lecturer in Sustainability and Global Value Chains. She is also a member of the Marketing and Corporate Brand Management Research Group.

Jessica is an expert in marketing and consumer research, with a focus on how socio-cultural forces shape consumption patterns and values in modern societies.She is particularly interested in critical consumption studies – how and why consumers use ethical and political beliefs to guide their consumption choices.

Past research projects include an ethnographic study of direct sales and household economies in the lower Brazilian Amazon, an analysis of culture and regional scales in consumer research, and how industries can develop virtuous auras. Jessica is currently conducting a qualitative study on sleep routines, sleep-related consumption, and consumer selfhood in the ³ÉÈËÖ±²¥app.

Qualifications

Jessica holds a PhD from Indiana University in Socio-cultural Anthropology, where she studied with reknown economic anthropologist Professor Richard Wilk. Before joining Brunel she taught marketing modules at University of Manchester and in the Marketing and Management Anthropology programme at University of Southern Denmark.

Responsibility

Jessica teaches Consumer Behaviour and Research Methods for PGT students. She has also delivered specialised lectures and workshops on qualitative research methods and the role of anthropology in marketing.