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Research area(s)

Research group: Marketing and Corporate Brand Management (MCBM)

Research Interests

My areas of interest include: Consumer culture; anthropological perspectives on markets and marketing; gender; global market peripheries; sustainability and critical consumption.

I have recently concluded a research project on industry branding and media discourses.

My current  projects include a study of systemic sleep problems and sleep-related consumption activities, and the role and meaning of pubs for UK consumers in the era of Covid.